Welcome to the Discoveries Marketing blog. A healthy combination of opinion, analysis and general knowledge sharing. If there’s a specific topic you’d like to know more about, feel free to contact me at contact@rileypearce.ca.
From Casual To Content Planning Pro: How to Scale Your Instagram with 1 Simple Tool
If you work in social media or are promoting your own small business via social media, then you know (or at least you should know) that there are a few key metrics. Engagement is Queen, as this can be a powerful metric for brand deals and tells you that your audience actually cares about your … Continue reading From Casual To Content Planning Pro: How to Scale Your Instagram with 1 Simple Tool
Struggling to Plan Social Media Content? Try This!
Creating social media content can sometimes be tricky. I don’t work in the same city as any of my clients, and during the lockdowns both physical locations were closed. So how did I plan my content? Truth is, during the initial lockdown it was all about reaching out to the staff and clients to see … Continue reading Struggling to Plan Social Media Content? Try This!
Social Media Direct Messaging: A Case For Sliding Into DMs and Creating Genuine Business/Brand Relationships
If you are a personal trainer looking to add a truly personalized touch to your Instagram, then I recommend you read this article. I share tips on how to automate your lead generation process and 2 ways to connect with your clients in the DMs that will leave them amazed by you!
Client Success Stories from the Pandemic
I think it is fair to say that the fitness industry has been hit really hard during the pandemic. Gyms have been closed for months here in Ontario, Canada and we haven’t been able to stay open for more than 3 months at a time, despite having some of the most strict safety measures. The … Continue reading Client Success Stories from the Pandemic
Using Emerging Technology to Power the Future of Marketing in the Fitness Industry
This morning I woke up with a thought: “how could VR be used for retail and services?” The thought was prompted by a video I recently watched of Gary Vaynerchuk speaking to an audience and he just casually mentioned that people should be paying attention to VR for retail. In the moment I was like … Continue reading Using Emerging Technology to Power the Future of Marketing in the Fitness Industry
How to Write a Blog Like HubSpot
I spend a lot of time reading HubSpot articles. I stumbled upon their articles early in 2020 after listening to The Marketing Book Podcast and hearing them mentioned a number of times. I figured if all of these prominent marketing and sales authors are talking about HubSpot, there’s probably something good going on there. In … Continue reading How to Write a Blog Like HubSpot
#SocialSaturdays – February 27
Every Saturday on my Instagram page I host an IGTV series called Social Saturdays. In this series I talk about what’s going on in the world of social media, and provide actionable tips and resources for social media managers and digital marketers. Check out the last three episodes here: I took a quick break from … Continue reading #SocialSaturdays – February 27
Top Social Media and Marketing Article of the Week (Feb 8 – Feb 12)
I am going to start a new series of blog posts that highlights some of the best articles that I have come across. I use an app called Feedly to organize marketing and social media content and spend an hour every day reading through the latest articles. From the articles in my feed I’ll select … Continue reading Top Social Media and Marketing Article of the Week (Feb 8 – Feb 12)
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About Me
Hi, I’m Riley. By day, I am busy creating content and managing campaigns. By night I am spending time with family and friends. I enjoy music festivals, travelling, Pixar Animation movies, and non-fiction books, and hope to one day have a puppy of my own.
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Discoveries Marketing 