From Casual To Content Planning Pro: How to Scale Your Instagram with 1 Simple Tool

If you work in social media or are promoting your own small business via social media, then you know (or at least you should know) that there are a few key metrics. Engagement is Queen, as this can be a powerful metric for brand deals and tells you that your audience actually cares about yourContinue reading “From Casual To Content Planning Pro: How to Scale Your Instagram with 1 Simple Tool”

Struggling to Plan Social Media Content? Try This!

Creating social media content can sometimes be tricky. I don’t work in the same city as any of my clients, and during the lockdowns both physical locations were closed. So how did I plan my content? Truth is, during the initial lockdown it was all about reaching out to the staff and clients to seeContinue reading “Struggling to Plan Social Media Content? Try This!”

Social Media Direct Messaging: A Case For Sliding Into DMs and Creating Genuine Business/Brand Relationships

If you are a personal trainer looking to add a truly personalized touch to your Instagram, then I recommend you read this article. I share tips on how to automate your lead generation process and 2 ways to connect with your clients in the DMs that will leave them amazed by you!

Client Success Stories from the Pandemic

I think it is fair to say that the fitness industry has been hit really hard during the pandemic. Gyms have been closed for months here in Ontario, Canada and we haven’t been able to stay open for more than 3 months at a time, despite having some of the most strict safety measures. TheContinue reading “Client Success Stories from the Pandemic”

Using Emerging Technology to Power the Future of Marketing in the Fitness Industry

This morning I woke up with a thought: “how could VR be used for retail and services?” The thought was prompted by a video I recently watched of Gary Vaynerchuk speaking to an audience and he just casually mentioned that people should be paying attention to VR for retail. In the moment I was likeContinue reading “Using Emerging Technology to Power the Future of Marketing in the Fitness Industry”

How to Write a Blog Like HubSpot

I spend a lot of time reading HubSpot articles. I stumbled upon their articles early in 2020 after listening to The Marketing Book Podcast and hearing them mentioned a number of times. I figured if all of these prominent marketing and sales authors are talking about HubSpot, there’s probably something good going on there. InContinue reading “How to Write a Blog Like HubSpot”

#SocialSaturdays – February 27

Every Saturday on my Instagram page I host an IGTV series called Social Saturdays. In this series I talk about what’s going on in the world of social media, and provide actionable tips and resources for social media managers and digital marketers. Check out the last three episodes here: I took a quick break fromContinue reading “#SocialSaturdays – February 27”

Top Social Media and Marketing Article of the Week (Feb 8 – Feb 12)

I am going to start a new series of blog posts that highlights some of the best articles that I have come across. I use an app called Feedly to organize marketing and social media content and spend an hour every day reading through the latest articles. From the articles in my feed I’ll selectContinue reading “Top Social Media and Marketing Article of the Week (Feb 8 – Feb 12)”

4 Benefits of Social Media Giveaways

If you are on social media chances are you have seen, or have even entered, a social media giveaway. All you have to do to enter is like, tag other accounts, and follow the account(s) running the contest. There are few major benefits to doing social media giveaways: Increase brand awareness Highlight a company valueContinue reading “4 Benefits of Social Media Giveaways”

How to Start Writing Articles

I have been writing content for Free Form Fitness for 2 and a half years. It seems crazy that in just 7 weeks I will have written 150 articles for them. Here are this articles main points: The Questions Every Content Writer Asks Before Writing What Helps Answer These Questions How to Get Started TheContinue reading “How to Start Writing Articles”